Adding reviews to your ecommerce website can literally take you from loss money to being profitable overnight.
Today, I’m going to show you how to set up product reviews on your Shopify website so you can get more sales, build your brand, and secure the bag.
Let’s talk a bit about why reviews matter.
- Reviews build trust. eMarketer found that reviews consumers trust reviews 12 times more than product descriptions. Reviews straight up increase your conversion rate.
- Consumers are more likely to buy from you over your competitors. According to a study conducted by iPerception, 63 percent of customers are more likely to buy from a site that has user reviews.
- Sites with reviews have a higher average order value. Believe it or not, consumers who interact with user reviews or user-generated content spend, on average, 11 percent more.
So today, we’re going to install the reviews app from Shopify on your website. And if you stick around until the end of the video, I’m going to show you how to take your reviews game to the next level. All right, let’s jump into my laptop. But before we do that, you do me a huge favor. Hit the like button below. It helps with the algorithm and all that kind of stuff. Do the deed, and let’s get into my laptop.
Step 1: Open Shopify App Store
The first thing that you want to do is you want to go to the shopify apps page and click on the visit app store button.
Step 2: Search for “product reviews”
you’ll see the product reviews about the third line. It’s surprising that it’s not the first one.
Step 3: Add the Shopify Product Reviews app.
Let’s click on product reviews. Click add app button to install app.
Step 4: Add the Product Reviews app to your Shopify product page.
Now we have the app installed, and we just have to set it up. This is going to require a bit of coding.
From the apps page click on the Product Reviews > Settings > Installation instructions here.
Copy the code to the clipboard. Once you’ve copied the code to the clipboard, click on this link here that says sections/product-template-liquid.
This is the Shopify html code to add reviews to your product page.
Find the code the text product.description
You can do this by either hitting hit ctrl + F on PC or cmd + On Mac and just this will open the tab in your browser where you can search for product.description.
If we want to add the ratings below the product description, now you can right-click and paste the code below the product description.
Now go back to your product description page refresh the page, you’ll see customer product reviews here.
Step 5: Add review stars to Shopify collection page
You might also want reviews on your collections page so your customers can see the reviews before they view a product.
Here's how to add Shopify product review ratings to your collections page.
We’re going to add reviews to this collection page so that customers, when they’re browsing your site, they can see how much people like different products on your site.
Go back to the product reviews installation page, and then scroll down. There’s a section that says optionally add star ratings badge to your collection pages.
Click on show instructions.
Next select and copy this code and click on the snippets/product-grid-item.liquid link to go to the page where you edit the html for your collections page.
If the product-grid-liquid page doesn’t show up in the right pane, scroll down to snippets in this left-hand pane, and then you can go to product-card-grid.
Search the page for product-price, and this is where the price is.
Let’s put it on the line right before product price and hit save.
Let’s go to the collection page to view the product review rating stars.
So that is it. That is how you install product reviews on your website.
No matter which app you use, reviews are super important to the success of your ecommerce site. Once you have them you should see your sales increase almost right away!
Let me know in the comments if you have any questions about getting them installed.