How to Sell Products on TikTok with Shopify

$600 billion.

That’s the anticipated market size of e-commerce sales on social media in the next few years. Is your brand prepared to get in on the action?

TikTok and Shopify recently announced their partnership, launching a seamless integration allowing brands to sell their products in-app. Users can now watch their favorite influencer rave about your product and make a purchase without ever leaving TikTok.

Let’s take a look at why Shopify sellers need to take advantage of this powerful integration.

Why you need to sell on TikTok:

The hashtag #TikTokMadeMeBuyIt has 9 Billion views. This abundance of user-generated content proves that TikTok is a powerful marketing resource.

Your brand is probably already on TikTok. You may already be thinking about influencer campaigns and paid advertising. Have you integrated your TikTok efforts with Shopify yet?

YouTuber YesHipolito "TikTok Made Me Buy It"

Shopify is a go-to, all-in-one e-commerce solution for all kinds of businesses. Side hustles to well-known brands trust Shopify with their business. Kylie Cosmetics, Fitbit, Whole Foods, and Penguin Books are among some of these top sellers.

Selling on TikTok is more than show and tell. It means creating a seamless experience for potential buyers.

More than half of US adults made a purchase on social media in 2021, and brands are taking notice. TikTok saw a 76% increase in sellers installing the Shopify integration on their channels in one year.

Here’s how your brand can take advantage of this opportunity.

How to add the TikTok plugin to your Shopify store:

Get started with the TikTok plugin for Shopify by following these steps. Then, dive in as we review best practices for your e-commerce brand.

How to set up TikTok For Business:

First, you’ll want to make sure your brand is set up with a TikTok For Business account. This is a necessary step before installing the Shopify plugin. You can create a new TikTok For Business account or connect your existing one.

TikTok provides tons of helpful resources and FAQs on their site.

How to install the TikTok Plugin for Shopify:

It's likely that your Shopify store already has app integrations installed. This can include anything from design enhancements to tools for collecting product reviews. The TikTok Plugin is no different.

Benefits include ad management and resources for tracking your brand’s performance on the platform. (No coding knowledge required.)

Install the plugin on your Shopify dashboard and connect your accounts. Then, get ready to make magic happen.

Adding the TikTok Pixel to Shopify:

Like Facebook's Pixel, this unique code allows Shopify to share information with your TikTok account. Information about potential and previous customers is critical in making informed and strategic advertising decisions. You'll also learn about your product's performance on social media.

TikTok Pixel for Shopify allows sellers to track visitor actions, create audience segments, and advertise to potential customers. It's a powerful tool to find new customers, optimize campaigns, and measure ad performance.

Log in to your TikTok Ads account and create a new pixel by clicking the Create Pixel button. No need to stress about HTML codes and user error with this automated process.

Using the TikTok Store Manager for Shopify Merchants:

This feature is not yet available to all sellers on Shopify. Don't have access? It doesn’t hurt to familiarize yourself with the process. You can begin strategizing now, incorporating these steps into your workflow when the service is available to you.

With TikTok and Shopify sharing data with each other, you can seamlessly manage products on your Shopify store. This includes how they appear on your TikTok Business account.

For detailed information on this process, check out TikTok’s resource on Store Manager.

Putting it all together:

At this point, you’ve taken the necessary steps to set up your store’s TikTok and Shopify integration.

Congrats! You’re on your way to running effective ads and gaining critical customer insights.

Of course, HelloConvo doesn't stop at tutorials and to-do lists. We love sharing insights and best practices on how to make the most of these platforms. This way, you'll know how to sell products on TikTok and Shopify... and how to outperform even your own sales expectations.

1. Set up an effective profile:

Add strategic keywords to your bio, an engaging profile picture, and relevant emojis.

Don’t forget to add a CTA. Consider users who landed on your page coming from an influencer’s post or one of your ads—what do you want them to do next?

2. Start a movement with Hashtag Challenge Plus:

Encouraging users to post their purchases with a branded Hashtag Challenge Plus.

Kroger’s campaign generated 304K user-generated videos and 800 million views.

Laughing Cow’s campaign generated one billion views across 231,000 user-created videos.

Lipton and ASUS saw similar results.

3. Leverage TikTok’s creator tools:

TikTok provides brands with tools like templates to create videos using existing brand and product image assets. Use product details and photos straight from your Shopify store in easy-to-create videos to run as ads.

4. Embed Your TikTok Feed:

Okay, so technically we have one more way to integrate TikTok with Shopify–embed your TikTok feed on your website. You can do this with services like Vop, or select individual TikToks to embed on your home page, a product page, or even a blog entry like we did in this post!

Check out this guide from Neil Patel, for more on best practices.

Take the next step:

Don’t miss this opportunity to leverage this Shopify and TikTok platform integration to grow your online sales.

Make the most of TikTok and Shopify's tools with user-generated content and paid influencer marketing. Influencers create powerful content that users trust, and it’s a critical part of any brand’s e-commerce marketing strategy.

It’s just one of the ways HelloConvo can help boost your brand’s visibility and help brands grow faster.

We provide e-commerce brands with best-in-class influencer marketing strategy and influencer campaign management.

Book your free strategy session with HelloConvo now to learn how to kickstart your TikTok marketing strategy!

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