If you’re looking to target health and exercise enthusiasts on TikTok, your best bet for a successful ad campaign is fitness influencers. These influencers are the masters of creating content about everything from growing your glutes to quick and tasty meal prep.
There’s a reason major brands like Gymshark feature fitness influencers in most of their organic content and ads: audiences trust their favorite influencers to give them the best tips on getting and staying fit. That includes which health and wellness brands to buy from.
Even so, finding influencers isn’t always easy.
TikTok’s Creator Marketplace is a great place to search for influencers of all types, but with so many different creators, it can be extremely overwhelming for first time users.
To help you out, we’ve compiled a list of some of the best fitness creators you should partner with on TikTok.
Here are 6 trusted Fitness Influencers your brand can partner with in 2022
1. Maddison Pannell (@mad.diison)
Engagement Rate: 1.75%
Maddison is a gymnastics coach turned competitive weightlifter who is shaking things up in her field. She’s currently working towards her goal of representing the USA in the 2024 Olympics in Paris. On TikTok, she’s most known for her casual gym content, “Get Ready With Me” videos, and egg flipping.
2. Vinny Cole (@naturally_enhanced)
Engagement Rate: 3.11%
Vinny is a virtual fitness coach with a highly engaged following on both TikTok and Instagram. Though his content is largely fitness focused, his sense of humor is what attracts much of his audience. With one quick scroll of his profile, you can tell that Vinny has an excellent grasp of TikTok trends and format.
@naturally_enhanced What’s your motivation? #gym #fitness #viral #gymtok #fyp #foryou ♬ Prolly my spookiest beat edited - qtBun❄️
3. Jess Clive and Ellie Curtis (@jelliegym)
Engagement Rate: 8.77%
Jess and Ellie are best friends and fitness enthusiasts. The content they share on their joint TikTok ranges everywhere from gym routines to the highly popular “What I Eat In A Day” videos. Both creators also have their own separate followings on Instagram where they offer gym inspo and personal training.
@jelliegym GET TO KNOW JELLIEGYM!! 🤩🤩 #fypシ #gymtok #jelliegym #gymhumor #gymvibes #gymcomedy #gettoknow #4u #bestie #love #gymrats #facts #relatable ♬ original sound - Adam Wright
4. Jake Oelke (@jake_oelke)
Engagement Rate: 2.08%
As the Creative Director for flavored pre-workout brand Ryse Supplements, Jake knows a thing or two about targeting the fitness community on TikTok with engaging content. Many of his videos take a conversational approach while being fun and creative. Jake is known for his skits, clothing reviews, and health/wellness inspo videos.
@jake_oelke UNTZ UNTZ UNTZ #gym ♬ original sound - Jake Oelke
5. Allie Tassano (@ahealthierallie)
Engagement Rate: 9.65%
Unlike most of the influencers on this list, Allie’s main content focus is food. She has quickly grown her following by sharing healthy, non-boring recipes that include calorie and nutrition info. In sharing her healthy food journey, Allie has amassed an extremely engaged following on TikTok.
@ahealthierallie Meal prep Sunday! #fyp #foryou #mealprep #sunday #caloriedeficit #weightloss #WomenOwnedBusiness #OscarsAtHome #SeeHerGreatness ♬ HANDSOMER - Russ
6. Karl Collins (@itskcity)
Engagement Rate: 14%
As a personal trainer and the owner of City Fit USA, Karl is no stranger to inspiring others’ fitness journeys. He is best known for his short video content on TikTok and Instagram, where he shares full workout routines that cater to specific body goals. Along with the exercise content, Karl also posts inspirational messages and comedy skits.
@itskcity Leg day workout! Perform as a circuit or one exercise at a time. 🦵🏾💪🏾 #legday #legworkout ♬ Shake The Room - Pop Smoke
Start growing your brand with TikTok influencers!
If you’re looking for the best way to start your influencer marketing journey, or to optimize your brand’s influencer strategy, you’ve come to the right place!
HelloConvo is an influencer agency that has helped e-commerce brands like Mack Weldon and YGN grow their business with best-in-class influencer marketing strategy and influencer campaign management.
Let’s boost your brand! Schedule a free strategy session with us here.